Our Office Is No Longer Haunted

YOU’RE NOT GOING TO BELIEVE ME, BUT IT HAPPENS EVERY YEAR.

Throughout the week of Halloween, our office becomes haunted. It used to just be small questionable events, like the lights flickering on and off, or the stapler running out of staples. Did a satanic ghost take all of the staples? Maybe, or maybe it was just your imagination. But this year was different….

I brought in donuts last Monday to kick off the week with a sugary boost of happiness. Of course, I don’t want to give my employees the idea that anything is free, so I charge $2 per donut. It works out to where I end up making money from the donuts since I picked them up super cheap before the bakery closed Friday night.

Everyone seemed to be enjoying them until one of our senior employees, Fred, began ranting on about how stale they looked and how he can’t afford to buy one. I probably should have ignored him, but this wasn’t the first time he gave me shit. So, instead, I said “It’s your sales numbers that are stale, Fred. Maybe if you had hit your quota last week, you could afford a donut.” Fred stormed off back to his desk, cursing under his breath.

About an hour later, I received an email from him. “You are unfair! Your head must be stuck far up your ass!” As I typed out my reply, my fingers felt like they were being pulled from key to key like a possessed Ouija board. I read it back to myself, and it said: “Watch it, Fred, or I’ll stick your head in the water cooler.“Perfect! I hit send and got back to work.

Those Good Doctors

We strongly support the role of able, licensed physicians. Unfortunately, many of them are not well informed nutritionally and do not know how to prescribe the makings of a sound lifestyle.  On the other hand, many worthy doctors are informed and vow that 90 percent of our ailments would go away if we simply did what we know we should do.

Yet somehow we do not do what we know we should do.  We pass off this advice, preferring immediate solutions over those which require a lifestyle change.  We hope that “a good night’s rest” helped along by a sleeping pill and a couple of aspirin will take care of the situation–now!

Many otherwise honest doctors are certain that in order for their practices to survive they must give most people a “quick fix.”  They know that we don’t want to face the consequences of our actions.  We will do it for our cars and our pets, but not for our bodies.

Most of us have better sense to challenge the law of gravity because if we jump from a cliff, we know that the results will be immediate disaster.  But since there is in most cases a delay in the natural laws of our bodies, it is easy for us to think, Never mind, it won’t happen to me.

How To Launch An Ed-Tech Campaign

Brand Awareness campaigns help to get your brand and its products into the mind of potential consumers. In this post, I will explain how we help our client MyCareerTools.com, the educational portal, build strong relationships with people in order to create a great brand image that is synonymous with the morals and attributes that the company regards as important.

Creating a great brand awareness campaign is imperative especially in the technology and education (so-called Ed-tech)  where things are constantly changing and if the mark isn’t quite hit then a product launch could fall flat.  Here are four steps to take when creating a tech, edu or Ed-tech brand awareness campaign.

Make It Foolproof 

You need to make your products appeal to the people out there that may not instantly understand your solution. By catering to technology fans with the use of industry-specific language but also including everyone else with a more simplistic explanation you can widen your receptive audience.

Online product presentation matters

Call it another instance where e-businesses suddenly realize something long known to traditional merchandisers. In this case, it’s that presentation matters. Although e-tailers can’t match the pick-it-up-and-hold-it-in-your-hand appeal of brick-and-mortar stores, savvy Web retailers are finding that the online world offers plenty of opportunities to improve product presentation and to ease customer frustration with sites that are difficult to navigate.

Indeed, some surveys show that as many as three-quarters of all Internet shoppers abandon their shopping “trip” long before purchasing anything, leaving half-full cyber shopping carts strewn about the virtual aisles of Internet stores and flummoxing e-tailers.

For help, online retailers could look to their offline counterparts for the best ways to guide customers through the shopping experience. At any good brick-and-mortar store, for example, product departments are clearly marked; shoppers know where to find checkout stands; and when questions arise, there’s usually someone at hand ready to offer assistance.

How Does Innovative Activity Change as Industries Mature

So it’s an equal playing field after all. Companies in mature industries can be just as creative as startups, according to a new study conducted by professors from Boston University and Harvard Business School.

In “How Does Innovative Activity Change as Industries Mature,” Boston’s Anita M. McGahan and Harvard’s Brian Silverman analyzed the patent applications of publicly traded U.S. companies from the early 1980s to the mid-1990s.

They found innovation doesn’t decline with age. Using algorithms, the study identified an average of 75,000 to 100,000 patents per year per industry, which includes manufacturing, agriculture, transportation, retail, financial services, entertainment, and business services. This doesn’t change when you throw in “emerging industries.”

“The results surprised us a great deal at first because conventional wisdom has us believing that new companies are more creative while older companies don’t have the incentive to be as innovative,” McGahan says. The study also found that industry leaders can be “displaced” no matter how many patents they hold.

The two professors reason that while young companies often rely on a great new product automatically attracting market attention, they don’t understand how tough it is to attract customers to that product, no matter how great. But established firms are often much better at marketing. “And they have the advantage of established brand names, distribution channels, and marketing programs,” says McGahan. Startups may only be left with the patent.

WordPress Pro Plugin

As a noob affiliate marketer, and a WordPress devotee, I’m always looking for plugins to make my life a little easier.

I came across a program called WordPress Affiliate Pro, and while I haven’t bought it yet, I’d like to.

Usually, these things come across as the perfect way to throw away money- being ebooks with nothing new to offer, or a program that can be gotten free somewhere else. But this one is different, or at least it seems to be.

There are two main types of affiliate ads: banner (it’s still called a banner ad, even if it’s 125X125), and text.

In either case, it takes forever to log into the affiliate account to grab the code, search out the appropriate keywords, copy/paste/insert link- and you have to do it for each location on each post and page that you want the ads on. Even if you keep a file of the individual codes for easy access, it still takes time to get the links live.