Five Essential Product Traits

Copyblogger has a good list of 5 essential traits your product should have if you want it to sell.

1. It must solve a problem.
2. It must have mass appeal.
3. It must be unique.
4. It must offer instant gratification.
5. It must be demonstrable.

They call this the “Billy Mays 5-Step Guide to Selling”, though they give no proof that the legendary pitchman endorses this list. I still think it’s a good one though.

Smashing: Sarah’s Smash Shack

Garth at Extreme Craft has a good write-up of Sarah’s Smash Shack. They charge money to let you break stuff.

Sometimes a person comes along that we call a “game changer”.  I think it’s safe to say that Sarah Lavely fits into that category.  A while back, she realized that her love of breaking things could be translated into cold hard cash, and Sarah’s Smash Shack was born.  The Smash Shack is a San Diego-based business with special rooms where you and your closest friends can gather and satisfyingly smash things to your heart’s (and wallet’s) content.  Genius.  God bless America.

It’s a simple and compelling business idea. Bummer about all the trash though.

 

 Karmaparrot

Today, I officially launched Karmaparrot, a service that helps you spread around some good karma in these otherwise pessimistic times.

  • Karmaparrot helps you take a break from all the pessimism out there and spread some good karma that will outlast this recession, and the next one, and the one after that.
  • Karmaparrot is a service that lets you submit a short, optimistic message to a public broadcast. The messages are limited to 140 characters or less.

Anyone can submit a message to Karmaparrot, and it will be broadcast publicly on the Karmaparrot site every year for 100 years on a date you specify. You can read more about the service on the Karmaparrot site.

Please check it out and let me know what you think!

Drinks Are on Me

A few days ago I wrote about creating a single-page site that features a daily microvideo. Ideally this page would be updated every day with a fun new microvideo, and people could share it on sites like Twitter.

I went ahead and created a static page on this blog to try out the idea. You can see the page here. I started things off with a cool clip from a video of biker Danny MacAskill.

At this point I’m only trying out the idea, so I might not update the video that frequently. This is just to try out the concept for now.

I called the page “Drinks Are on Me”. This came from an idea that was planted in my head by this post about social media on Perry Belcher’s blog. I got to thinking, if social networks are like a party, then what would make the party more fun? Why, free drinks of course! Except my free drinks are little videos.

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