Brand Awareness campaigns help to get your brand and its products into the mind of potential consumers. In this post, I will explain how we help our client MyCareerTools.com, the educational portal, build strong relationships with people in order to create a great brand image that is synonymous with the morals and attributes that the company regards as important.
Creating a great brand awareness campaign is imperative especially in the technology and education (so-called Ed-tech) where things are constantly changing and if the mark isn’t quite hit then a product launch could fall flat. Here are four steps to take when creating a tech, edu or Ed-tech brand awareness campaign.
Make It Foolproof
You need to make your products appeal to the people out there that may not instantly understand your solution. By catering to technology fans with the use of industry-specific language but also including everyone else with a more simplistic explanation you can widen your receptive audience.…