Search engine marketing is a way to gain more visibility and more traffic on the major search engines such as Google, Yahoo, Bing, and MSN by using contextual advertising, paid placements and paid inclusions.
Basically, search engine marketing can be done successfully in two ways; increasing visibility through search engine marketing (SEO) and getting online traffic via paid advertising such as PPC campaigns, banner ads and so on.
Search engine optimization is often carried out to improve the rank of a website on the major search engine, and to increase its online presence, which will automatically result in much more traffic to a site that is being optimized.
More traffic being driven to your professional website creation mans more potential buys and money for you!
Here are a few reasons why search engine marketing is one of the best forms of Internet marketing, and such a huge hit amongst businesses of all sizes:
• A large percentage of Internet users (67 percent) use search engines on the daily basis.
• Many studies have indicated that the most popular way to find sites is through directories and SERPs as more than 87 percent of users now depend on them and search engines for searching websites.
• More than 579 million searches are done daily on the major search engines and directories. Today there are billions of pages on the Internet, so more and more users will now rely on search engines for their search.
• Search engines have proved their worth as the most cost-effective and efficient online marketing tool. There are much larger purchases being done by the traffic coming from search engines as compared to any other form of advertising.
• The web directories and search engines deliver directly to the users who are searching vigorously for the information. They are the platform for success in any business, internet-based services or otherwise.
Search engine marketing is actually a blend of both search engine optimization and PPC (Pay per Click) advertising. Search engine marketing (SEM) can be of huge benefit to your company if done in a proper way. It can not only provide a much greater visibility, but also a higher return on your investment. With much-improved lead generation, you can not only expose your brand to millions of prospects but also increase your online marketing sales and revenues.
SEO and PPC are a match made in heaven! SEM should be done using both SEO and PPC campaigns to get best end results, which is a top position on major search engines.
They are major components that play a significant role in the search engine marketing, PPC allows you to rank ads near the top of search engine results. However, you will have to pay for bidding on your niche keywords, which will bring you more business. This will also result in better chances to deal with social media and getting a life at the same time.
It is important for you to choose proper keywords or else you may end up advertising to audiences that are not at all interested in what you are offering to them. Just like trying to get people frequenting a strict religious forum to buy sex videos, likely not your best online marketing strategy!
Search engine marketing involves search engine optimization, which in turn uses article submissions, blog submissions, directory submissions. and social media presence to get backlinks, which results in getting the higher ranking to a site on search engines making search engine marketing beneficial for the businesses.
There are several advantages of search engine marketing over other types of marketing. We are listing a few of them:
• The cost of search engine marketing is comparatively less as compared to other types of marketing.
• You can easily trace, measure, and test any aspect of a search engine marketing campaign. Advertisers can easily determine the most effective strategies and messages that are getting them the desired results. You can track the results of each and every campaign within hours. Therefore, it is easy to modify or improve them to get much better results.
• The results and benefits of search engine optimization marketing tactic last much longer than any other type of marketing. Once you have finished your SEM campaign, the sales and resultant profits will continue to flow for a long time. If you want, you can also help your friend’s blog this way,
• With many reputable SEO service providers now offering their service at affordable rates, you can get started with your SEM campaign without any worry about its costs.
• You can reach a much larger number of customers as compared to the traditional advertising methods.
• Several SEO service providers now offer Free SEO consultation & analysis, and free SEO report and this has made this process even more affordable.
• By including social media marketing in SEM campaigns, you can easily create a buzz about your business, brand, and products, and this will slowly spread amongst millions of online users on these social networks. Do whatever it takes to make your presence known. SEM is key in this package of success and you need to make the most of it!
Quite unlike random advertising methods, where you spend huge amounts of money to advertise your products and services, and then wait for the customers to notice them, search engine marketing is focused precisely to attract highly targeted audiences, which results in much better conversion and sales. This means that SEM can get you more customers as compared to the other advertising methods.
Best of all, you won’t have to spend too much of your online marketing dollars to get the results for a new project. Further still, through search engine marketing you can provide much more information to your target customers by writing and then posting articles, blog posts, reviews, and various other write-ups that are directly related to your product or service.
And you know and I know that QUALITY writing is going to make that Google Panda happy, so happy he’ll boost your Search Engine Positioning!
The beauty of search engine marketing is that even small and medium businesses with their limited marketing budgets can compete with the global companies. And even surpass them in sales within their targeted areas that are local to them, or where they are interested in selling their products.
Also, unlike traditional advertising, SEM is nonstop and is a publicly available activity that reaches out 24/7 to your customers at the time convenient to them. Your customers can also reach you from any part of the world. This takes you leagues ahead of your competition within a short period of time.