Social Media and Getting a Life!


Should I unplug now or later?

Social media has permeated every facet of my life. I stay connected with friends that I haven’t seen since high school or early college days (Facebook). I keep my writing skills sharp with this blog. I throw out fun witticisms to my friends while watching ballgames (Twitter) and network to find my next full-time employment (this blog and LinkedIn).

In my current capacity as a social media intern, I even use a little bit of all that to perform my job. Yep, there isn’t one facet of my life that social media doesn’t have a place.

Except the bathroom.

You read that right. The bathroom. I don’t take my laptop into the stall. I don’t carry my cell phone (in fact, I don’t have internet on my cell phone at all) to the shower. And I certainly don’t have a PC hooked-up next to the toilet.

Read More »

How Can You Support Your Friend’s New Blog

March 29, 2018

Career

Comments Off on How Can You Support Your Friend’s New Blog


Since I started blogging I have been asked countless times by my non-blogging friends how they can help me.  My friends are sincere when they say they want to help, they just don’t know how to do it! To those of us who blog, or who work in social media this might seem like a no-brainer, but the average person doesn’t think in terms of page views, and bounce rates, so I thought a little translation would be appreciated!  Feel free to share this tip with any of your non-blogging friends so they can help you as well!

For bloggers, it’s all about traffic and that means page views.  If you’re a non-internet speaking person a page view is what occurs every single time you are online and click a website to open it.  If you stay on that site long enough for the entire page to load, you have given the website owner credit for a one-page view that day and one unique visitor (you!).

Read More »

Project and Product Management: not the same thing

February 28, 2018

Career

Comments Off on Project and Product Management: not the same thing


Is it a project or a product manager that you need? This is not a question asked by the entrepreneurs because these terms are frequently mixed up and used for the same profiles. However, for those who are very well aware of product management, the difference is big.

Project vs Product Management

Project can be anything to deliver a result, a product or a service.

  • Project management is a set of tasks to ensure sure that the sought result is achieved with time and budget constraints in mind.
  • It is about managing resources and adjusting planning to deliver the project on time and on budget. Risk management is at the heart of the project management.
  • Risks related to delays in delivery, excess in budget, team management, task assignment, etc should be always in a project manager’s agenda.

Read More »

Those Good Doctors

January 23, 2018

General

Comments Off on Those Good Doctors


We strongly support the role of able, licensed physicians. Unfortunately, many of them are not well informed nutritionally and do not know how to prescribe the makings of a sound lifestyle.  On the other hand, many worthy doctors are informed and vow that 90 percent of our ailments would go away if we simply did what we know we should do.

Yet somehow we do not do what we know we should do.  We pass off this advice, preferring immediate solutions over those which require a lifestyle change.  We hope that “a good night’s rest” helped along by a sleeping pill and a couple of aspirin will take care of the situation–now!

Many otherwise honest doctors are certain that in order for their practices to survive they must give most people a “quick fix.”  They know that we don’t want to face the consequences of our actions.  We will do it for our cars and our pets, but not for our bodies.

Most of us have better sense to challenge the law of gravity because if we jump from a cliff, we know that the results will be immediate disaster.  But since there is in most cases a delay in the natural laws of our bodies, it is easy for us to think, Never mind, it won’t happen to me.

Read More »

New project kick off


I’m super excited, after almost 3 months of hard work of my colleagues and I, our free GED online classes are ready for students. We cooperate with BestGEDClasses.org for the best results! The GED (General Education Development) program is aimed at helping adults improve their career options and giving them a chance to access higher education if they pass the GED exam. In the US there are around 40 million adults who do not have a high school diploma or equivalent. Just take a look at this video where is explained how to get the diploma fast.

More than 500,000 people complete the GED exam every year. The new GED exam now consists of four sections: Language Arts (reading and writing combined), Mathematics, Science and Social Studies. Our GED prep classes allow online preparation and are free of charge, they consist of online lessons with audio and questions that check your comprehension of the topic that was mentioned in the lesson.

We also work on extensive guidelines for students about effective studying. I thought this subject can be also interested for you so here is a summary. Do you want to check your knowledge? Try these free GED Practice Tests by BestGEDClasses.org that we helped develop to get you all set for the GED, I can assure you it’s not that easy.

Read More »

Where creative ideas come from


This is probably the most frequent question that writers, innovators, and creative people get asked.  One of the most popular answers is ‘From Life’.  Some other answers are: dreams, television, conversations, walks, day dreaming, music, reading, and a whole lot more.  The answer varies from writer to writer and basically comes down to: From Life.

Mine come in dreams some of the time.  These ones are always interesting because I’ll find myself having a marathon of dreams for anywhere from a few days to a few weeks.  Serial dreams, where the dream I had last night will pick up tonight as soon as I hit the dream realm.  One dream after another until the entire story- movie has been played out and I’ve jotted it down in my journal.

I don’t always recognize a dream as a story idea right away.  Sometimes it takes a couple of nights and a little pondering over my dream journal to figure it out.  Once it hits me, though, I’m off on a marathon and the clarity of the dream becomes technicolor with surround sound.  Pretty awesome.
Read More »

How To Launch An Ed-Tech Campaign

October 16, 2017

General

Comments Off on How To Launch An Ed-Tech Campaign


Brand Awareness campaigns help to get your brand and its products into the mind of potential consumers. In this post, I will explain how we help our client MyCareerTools.com, the educational portal, build strong relationships with people in order to create a great brand image that is synonymous with the morals and attributes that the company regards as important.

Creating a great brand awareness campaign is imperative especially in the technology and education (so-called Ed-tech)  where things are constantly changing and if the mark isn’t quite hit then a product launch could fall flat.  Here are four steps to take when creating a tech, edu or Ed-tech brand awareness campaign.

Make It Foolproof 

You need to make your products appeal to the people out there that may not instantly understand your solution. By catering to technology fans with the use of industry-specific language but also including everyone else with a more simplistic explanation you can widen your receptive audience.Read More »

Online product presentation matters

August 25, 2017

General

Comments Off on Online product presentation matters


Call it another instance where e-businesses suddenly realize something long known to traditional merchandisers. In this case, it’s that presentation matters. Although e-tailers can’t match the pick-it-up-and-hold-it-in-your-hand appeal of brick-and-mortar stores, savvy Web retailers are finding that the online world offers plenty of opportunities to improve product presentation and to ease customer frustration with sites that are difficult to navigate.

Indeed, some surveys show that as many as three-quarters of all Internet shoppers abandon their shopping “trip” long before purchasing anything, leaving half-full cyber shopping carts strewn about the virtual aisles of Internet stores and flummoxing e-tailers.

For help, online retailers could look to their offline counterparts for the best ways to guide customers through the shopping experience. At any good brick-and-mortar store, for example, product departments are clearly marked; shoppers know where to find checkout stands; and when questions arise, there’s usually someone at hand ready to offer assistance.

Read More »

How Does Innovative Activity Change as Industries Mature

June 29, 2017

General

Comments Off on How Does Innovative Activity Change as Industries Mature


So it’s an equal playing field after all. Companies in mature industries can be just as creative as startups, according to a new study conducted by professors from Boston University and Harvard Business School.

In “How Does Innovative Activity Change as Industries Mature,” Boston’s Anita M. McGahan and Harvard’s Brian Silverman analyzed the patent applications of publicly traded U.S. companies from the early 1980s to the mid-1990s.

They found innovation doesn’t decline with age. Using algorithms, the study identified an average of 75,000 to 100,000 patents per year per industry, which includes manufacturing, agriculture, transportation, retail, financial services, entertainment, and business services. This doesn’t change when you throw in “emerging industries.”

“The results surprised us a great deal at first because conventional wisdom has us believing that new companies are more creative while older companies don’t have the incentive to be as innovative,” McGahan says. The study also found that industry leaders can be “displaced” no matter how many patents they hold.

The two professors reason that while young companies often rely on a great new product automatically attracting market attention, they don’t understand how tough it is to attract customers to that product, no matter how great. But established firms are often much better at marketing. “And they have the advantage of established brand names, distribution channels, and marketing programs,” says McGahan. Startups may only be left with the patent.

Read More »

How to hire a good assistant. Not only education matters

April 21, 2017

Lifestyle

Comments Off on How to hire a good assistant. Not only education matters


So, I’m so busy at work that we decided to hire a new assistant, but the whole process made me think about the whole hiring/education/exams things. While recruiting an employee most of the companies only seek educational information. But it is important to know about many other things about a person to avoid any future problem. So, it is essential to carry out pre-employment screening before appointing an employee.

Employment screening will help you to verify

  • Educational record. For example, many people think that reporting getting a GED in NYC while applying for a job in San Diego will allow them to get a job without checking credentials but it’s not the case. Potential Employers can check this stuff pretty easy. Getting in touch with online classes providers is easy too.
  • Criminal history
  • Past records
  • Social security number
  • Residential address

Read More »